A smiling man with a mustache stands with his arms crossed in a gym setting with vertical lights in the background.

1:1 Coaching · LIMITED Founders Rate

Jorge Arroyo

1:1 coaching from someone who's 65 lbs into his own transformation. Consistency over perfection, real food, and a coach who actually shows up for you.

Only 15 founders spots. Your rate stays locked in for as long as you coach with me.

240 → 175

Lbs — and still going

1:1

A real coach, not an app

15

Founders spots

Focus on being consistent, not perfect.

A man with a mustache performs a bicep curl with a dumbbell in a dimly lit gym.

Meet Jorge

Not coaching from theory. Coaching from the other side.

I'm Jorge Arroyo. I wasn't always the person people came to for fitness advice. I started my own journey at 240 lbs, struggled with my weight for years, and eventually decided I needed to change. Through trial and error, and a lot of consistency, I lost over 60 lbs and completely changed my relationship with fitness, food, and myself. Now I'm using what I've learned along the way to help others create their own transformation.

My coaching is built around helping you lose fat, build muscle, and create habits you can actually maintain. You'll get personalized training and nutrition guidance, weekly check-ins, ongoing adjustments, and accountability every step of the way. No extreme diets, quick fixes, or constantly starting over. The goal is to build consistency, confidence, and a mindset that gets results without taking over your life.

240 → 175 lbs

Consistency > perfection

Real food, no diets

1:1 coaching

What changes

No more starting over.

A simple plan you'll actually repeat — built around your real life, not a perfect week.

Consistency over perfection

Small wins you can repeat, not a program you quit by week three.

Food you actually enjoy

Simple, realistic meals. No banned foods, no crash diets.

A mindset that sticks

Discipline that feels like taking care of yourself, not punishing yourself.

Someone in your corner

Weekly check-ins and direct access to me. You won't be doing this alone.

The app

Everything in one place. Me included.

Workouts, meals, check-ins and messages — all in the app, updated by me as you progress.

01

Workouts built for YOU

Tap-to-log sessions built around your goals, schedule, experience, and lifestyle for both at home or the gym.

02

Progress you can see

Weekly check-ins to track your progress and make adjustments and a way to track your food, activity, and habits.

03

Direct chat with me

A real person who's invested in your follow-through. Message me any day.

04

Simple nutrition

Personalized meals to fuel your goals while keeping you satisfied.

The coaching app showing this week's workout plan

FAQ

Real questions, straight answers

01

I've tried and quit before. Why would this be different?

That was me too. This isn't all-or-nothing — it's built on consistency, with a real coach checking in so you're not doing it alone.

02

Do I have to give up the foods I love?

No. I still enjoy dinner with my wife. You'll learn simple, realistic meals — no banned foods, no crash diets.

03

I don't know where to start. Is that okay?

That's exactly who this is for. I'll give you a clear, simple starting point and we'll build from there together.

04

What's the founders rate?

15 spots at an introductory rate, locked in for as long as you coach with me. Once the spots or the window are gone, the price goes up.