1:1 Coaching
Jorge Arroyo
1:1 coaching from someone who's lived through his own transformation. Consistency over perfection, real food, and a coach who actually shows up for you.
Focus on being consistent, not perfect.
Meet Jorge
Not coaching from theory. Coaching from the other side.
I'm Jorge Arroyo. I wasn't always the person people came to for fitness advice. I started my own journey at 240 lbs, struggled with my weight for years, and eventually decided I needed to change. Through trial and error, and a lot of consistency, I lost over 60 lbs and completely changed my relationship with fitness, food, and myself. Now I'm using what I've learned along the way to help others create their own transformation.
My coaching is built around helping you lose fat, build muscle, and create habits you can actually maintain. You'll get personalized training and nutrition guidance, weekly check-ins, ongoing adjustments, and accountability every step of the way. No extreme diets, quick fixes, or constantly starting over. The goal is to build consistency, confidence, and a mindset that gets results without taking over your life.
240 → 175 lbs
Consistency > perfection
Real food, no diets
1:1 coaching
What changes
No more starting over.
A simple plan you'll actually repeat — built around your real life, not a perfect week.
Consistency over perfection
Small wins you can repeat, not a program you quit by week three.
Food you actually enjoy
Simple, realistic meals. No banned foods, no crash diets.
A mindset that sticks
Discipline that feels like taking care of yourself, not punishing yourself.
Someone in your corner
Weekly check-ins and direct access to me. You won't be doing this alone.
The app
Everything in one place. Me included.
Workouts, meals, check-ins and messages — all in the app, updated by me as you progress.
01
Workouts built for YOU
Tap-to-log sessions built around your goals, schedule, experience, and lifestyle for both at home or the gym.
02
Progress you can see
Weekly check-ins to track your progress and make adjustments and a way to track your food, activity, and habits.
03
Someone in your corner
Direct communication with me to stay accountable every step of the way.
04
Simple nutrition
Personalized meals to fuel your goals while keeping you satisfied.
FAQ
Real questions, straight answers
01
How much does it cost?
Pricing depends on program tier and length of commitment which is something we discuss on our call but you can expect to spend about the equivalent of a coffee cup per day. My founders rate will be the lowest my coaching will ever be available for. Spots are limited and the rate goes up once they're filled.
02
Why do I need to commit to a minimum number of months? Can I do month-to-month?
Real change doesn't happen in a couple weeks, that's actually part of why most people's past attempts didn't stick. A minimum commitment isn't about locking you in, it's about giving the process enough time to actually work before you'd even feel the payoff. Month-to-month sounds lower-risk, but it makes it too easy to bail right when it gets hard, which is exactly the pattern I'm trying to help you break.
03
How is this different from an app or a course?
You're not following a template. You're getting a real person who's been through it, checking in on you. I will personally be building out your programs to your level of experience, workout location preference, access to equipment, and time available.
04
Do I have to do the full program? What if I just need nutrition coaching?
Nope, you don't have to do the full program. Nutrition-only or workouts-only coaching is available at a discounted rate if that's a better fit for where you're at. That said, clients who do both nutrition and training together see the best results because they work together, not as two separate things so if you can swing it, that's what I'd recommend. But I'd rather coach you on the piece you actually need than not coach you at all.
